Tone, Content, & messaging 

Writing & Content

We need new narratives, concepts, language and vocabulary to describe an economy that can work for more people and a deliberate strategy to integrate these ideas into the mainstream. There are many brilliant people in our community who are working to reshape the economy, business, and finance in their own unique ways. Most of these practitioners are not able to spend the time distilling down their ideas and communicating them in a clear and concise manner. Furthermore, spreading these ideas to a broader audience is challenging.

WPE provides an environment to generate content in a collaborative manner and streamlines the process through three integrated components:

  1. Expert Community: Contribute content through a collaborative writing and interview process.

  2. Writing and Editorial Team: A small group of dedicated writers and editors that help distill and write down ideas from the expert community.

  3. Publications, PR, and Distribution Network: Connections at various online and written publications, journals, and magazines that can help distribute content to broader mainstream audiences.  

Tone & Messaging

The tone of WPE strives to be perpetually upbeat and positive. There is enough doom and gloom in the world, and scaring, attacking or fostering a sense of helplessness are counterproductive to inspiring change, whether for an individual or society at large. Even amongst the many challenges and turmoil we face, we seek to always share a positive outlook. After all, the best way to change the world is to love the world exactly the way it is.